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# Bloom New Flavor 2026: Strawberry Shortie Arrives, With Cotton Candy and Lemon Freezie Coming Next
- URL: https://www.flavorist.com/bloom-new-flavor-2026-strawberry-shortie-arrives-with-cotton-candy-and-lemon-freezie-coming-next/
- Published: 2026-10-05T16:22:09.000Z
- Updated: 2026-10-05T16:22:09.000Z
- Author: Editor

# 

Anyone searching for **“Bloom new flavor”** has fresh news to dig into.

Bloom Energy is expanding its Sparkling Energy lineup with three dessert- and treat-inspired flavors: **Strawberry Shortie, Cotton Candy and Lemon Freezie**. The biggest news right now is Strawberry Shortie, which is beginning to arrive in October 2026, while the other two flavors are planned for early 2027.

The announcement was officially detailed by Keurig Dr Pepper on October 5 as part of the company’s preview of its 2027 beverage innovation pipeline ahead of the National Association of Convenience Stores Show.

According to [Keurig Dr Pepper’s official announcement](https://www.keurigdrpepper.com/keurig-dr-pepper-reveals-2027-beverage-innovation-ahead-of-nacs-show/?utm%5Fsource=chatgpt.com), Bloom’s new lineup is designed around nostalgic childhood treats—a theme that is becoming increasingly important across the energy-drink market.

## What Is the New Bloom Flavor?

The newest Bloom flavor consumers can expect to encounter first is **Strawberry Shortie**.

Bloom Strawberry Shortie combines **strawberry with vanilla cream flavors**, creating a profile inspired by the strawberry-and-cream frozen treats associated with ice cream trucks.

Keurig Dr Pepper describes it as featuring sweet strawberry and vanilla cream notes reminiscent of a classic childhood ice cream treat. Strawberry Shortie is officially listed as becoming available beginning in **October 2026**.

That release timing makes Strawberry Shortie the most relevant answer for shoppers currently searching terms such as **“Bloom new flavor,” “new Bloom energy drink,”** and **“Bloom Strawberry Shortie.”**

And there is already evidence that the drink is reaching consumers. Social posts featuring people taste-testing Strawberry Shortie have begun appearing online, while retailers have started creating product listings for the flavor.

## What Does Bloom Strawberry Shortie Taste Like?

The flavor is essentially Bloom’s energy-drink interpretation of a **strawberry-and-cream ice cream bar**.

Rather than tasting like a simple strawberry beverage, Strawberry Shortie combines sweet strawberry with a smoother vanilla cream component.

That distinction matters because Bloom already offers fruit-forward drinks such as Strawberry Watermelon. Strawberry Shortie is positioned more like a dessert flavor, giving the brand a different style of strawberry drink.

The nostalgic theme also connects Strawberry Shortie directly with Bloom’s next two flavors.

Instead of traditional combinations such as mango, raspberry or watermelon, all three upcoming drinks are based on recognizable treats people may remember from childhood.

## Bloom Cotton Candy Is Coming in January 2027

The second major addition is **Bloom Cotton Candy**.

According to Keurig Dr Pepper, Cotton Candy is scheduled to arrive in **January 2027** and is inspired specifically by **blue cotton candy**.

Early descriptions characterize the flavor as sweet, airy and smooth, with the candy-like profile consumers would expect from a carnival-inspired beverage.

Cotton Candy could prove particularly interesting in the energy-drink category because it places Bloom more directly into the candy- and nostalgia-driven flavor competition that has become common among energy brands.

Rather than trying to make the drink sound like a traditional wellness flavor, Bloom is leaning into something intentionally fun and recognizable.

## Bloom Lemon Freezie Is Also Coming in 2027

The third drink in the collection is **Lemon Freezie**.

Also scheduled for **January 2027**, Lemon Freezie takes inspiration from frozen lemonade treats.

The expected profile is sweeter and more dessert-like than ordinary lemon sparkling water or lemonade, combining bright citrus with the sensation of an icy frozen treat. Keurig Dr Pepper describes it as Bloom’s playful interpretation of frozen lemonade.

Together, Lemon Freezie, Cotton Candy and Strawberry Shortie form what Bloom and its distribution partners are positioning as a lineup inspired by **iconic treats**.

That gives the three flavors a clear theme:

**Strawberry Shortie:** strawberry and vanilla cream inspired by ice cream truck treats.

**Cotton Candy:** a blue cotton candy-inspired flavor reminiscent of fairs and carnivals.

**Lemon Freezie:** a sweet citrus flavor inspired by frozen lemonade.

## How Much Caffeine Is in Bloom Strawberry Shortie?

Retail listings indicate that Strawberry Shortie follows the familiar formula used by Bloom’s standard Sparkling Energy drinks.

A 12-ounce can is listed with **180 mg of natural caffeine derived from green coffee bean extract**, along with zero sugar and approximately **10 calories per can**.

Retail descriptions also list ingredients commonly found in Bloom Sparkling Energy, including prebiotics, L-theanine, ginseng and apple cider vinegar.

For example, BJ’s Wholesale Club’s ingredient listing for Strawberry Shortie includes carbonated water, prebiotic xylooligosaccharides, taurine, L-theanine, natural caffeine from green coffee bean extract, sucralose, ginseng and apple cider vinegar.

Consumers sensitive to caffeine should therefore note that Strawberry Shortie is an **energy drink**, despite the dessert-inspired name and flavor.

## Where Can You Buy Bloom Strawberry Shortie?

Availability currently appears to be rolling out rather than fully established across every major retailer.

Keurig Dr Pepper says Strawberry Shortie becomes available beginning in **October 2026**, but its October 5 announcement does not specify a complete nationwide retailer list.

One notable early option is Bloom’s **Frosty Faves limited-edition variety pack** at BJ’s Wholesale Club.

The 18-can pack contains six Strawberry Shortie cans, six Shirley Temple cans and six Glacier Crush cans. BJ’s specifically labels Strawberry Shortie as a **“Brand New”** flavor. Availability may vary by club, and the listing reviewed was showing the product as unavailable at the selected location.

Standalone 12-packs of Strawberry Shortie have also started appearing through beverage retailers, providing another indication that distribution is beginning.

Consumers looking for it should expect availability to vary as October’s rollout continues.

## Are Cotton Candy and Lemon Freezie Available Yet?

Not officially as part of their broad launch.

While images and advance information about the flavors have already circulated online, Keurig Dr Pepper’s official schedule lists **Cotton Candy and Lemon Freezie for January 2027**.

Earlier reports had described all three drinks as upcoming 2027 launches, but the October 5 announcement clarified an important detail: **Strawberry Shortie is arriving earlier**, beginning in October 2026.

That clarification likely helps explain why searches for Bloom’s new flavor are accelerating now.

## Why Is “Bloom New Flavor” Trending?

The timing strongly suggests the search interest is connected to the brand’s newly confirmed innovation plans.

Before October 5, images and reports of Strawberry Shortie, Cotton Candy and Lemon Freezie had begun circulating online. Beverage publications reported the three flavors based on advance industry information, but some release details remained uncertain.

Then Keurig Dr Pepper officially revealed its 2027 beverage pipeline and confirmed both the flavors and their release windows.

The company is preparing more than **25 new items across its energy portfolio in 2027**, including products from Bloom, Ghost and C4\. KDP said flavor experimentation and limited-time releases are responsible for a significant share of energy-category growth, which helps explain the aggressive focus on unusual flavors.

Bloom’s approach clearly fits that strategy.

Instead of simply launching another traditional fruit flavor, the company is using **nostalgia, dessert flavors and recognizable childhood treats** to distinguish its next generation of energy drinks.

## The Bottom Line

For anyone searching **“Bloom new flavor,”** the biggest immediate news is **Bloom Strawberry Shortie**.

The new Sparkling Energy flavor combines **sweet strawberry and vanilla cream**, drawing inspiration from classic ice cream truck treats. It begins rolling out in **October 2026**, with early retailer listings and consumer taste tests already appearing.

But Strawberry Shortie is only the beginning.

Bloom will follow it with **Cotton Candy and Lemon Freezie in January 2027**, creating a three-flavor collection built around nostalgic treats rather than traditional energy-drink flavors.

That means Bloom fans have one new flavor to hunt for right now—and two more major releases waiting just a few months away.

**Sources:** [Keurig Dr Pepper — Official 2027 Beverage Innovation Announcement](https://www.keurigdrpepper.com/keurig-dr-pepper-reveals-2027-beverage-innovation-ahead-of-nacs-show/?utm%5Fsource=chatgpt.com) · [BJ’s Wholesale Club — Bloom Frosty Faves Variety Pack](https://www.bjs.com/product/bloom-sparkling-energy-frosty-faves-limited-edition-variety-pack-0g-sugar-cans-18-pk12-oz/3000000000006411249/?utm%5Fsource=chatgpt.com) · [Sporked — Bloom’s Three Upcoming Flavors](https://sporked.com/article/bloom-is-dropping-three-state-fair-flavors-in-2027/?utm%5Fsource=chatgpt.com) · [Oasis Snacks — Strawberry Shortie Product Listing](https://oasissnacks.com/products/bloom-sparkling-energy-drink-strawberry-shortie-12oz-pack-of-12?utm%5Fsource=chatgpt.com)