Reverse Engineering Doritos Ultimate Garlic Parm™: Flavor Architecture, Experimental Formulation, and Commercial Development Strategy
Trending Now: Doritos Ultimate Garlic Parm: The New Flavor Driving Search Interest Across the Snack Industry in the U.S.
One of the fastest-rising snack-related searches during the past several days has been “new Doritos garlic parm flavor.” The search surge is tied to the U.S. launch and nationwide rollout of Doritos Ultimate Garlic Parm, a flavor that was previously available only in Canada and had already developed a
Editor
The new Doritos Garlic Parm flavor has become popular recently. Flavorists may wonder what the flavor profile is like and how they might create something similar. Below is something that might be helpful.
Because Doritos does not disclose its exact seasoning formula, any formulation is necessarily a reverse-engineering exercise. Based on published descriptions (roasted garlic, aged Parmesan, rich savory character, low heat, moderate dairy impact, heavy seasoning load), a flavorist can construct a reasonable experimental seasoning profile.
The formula below is intended as a seasoning flavor concentrate (1000 g flavor portion) that would later be incorporated into a complete chip seasoning system containing salt, cheese powders, maltodextrin, acids, anti-caking agents, MSG, etc.