Alani Nu Witch’s Brew 2026 Returns With New Ruby Apple and Voodoo Vanilla Fall Flavors
Monday August 10, 2026 – Alani Nu is bringing back Witch’s Brew for fall 2026, but this year the fan-favorite energy drink isn’t returning alone. The brand is expanding its seasonal collection with two new limited-edition flavors: Ruby Apple and Voodoo Vanilla.
According to Alani Nu’s fall 2026 announcement published by Business Wire, the collection launches August 12, 2026, at 12 p.m. ET. Witch’s Brew will return in two can sizes, while Ruby Apple will debut inside a new Potion Pack variety pack. Voodoo Vanilla, meanwhile, introduces an entirely new product concept for Alani Nu: an “energy elixir.”
Here’s everything to know about Alani Nu Witch’s Brew 2026, the new fall flavors, caffeine content, calories and where the limited-edition drinks will be available.
When Does Alani Nu Witch’s Brew Come Back in 2026?
Alani Nu Witch’s Brew returns on August 12, 2026, at 12 p.m. ET.
The drink will initially launch through Alani Nu’s official website before rolling out through grocery stores, convenience stores and specialty retailers nationwide.
Witch’s Brew has become something of an annual fall tradition for Alani Nu. The seasonal energy drink first debuted in 2021 and combines tart green apple flavor with a sweet caramel finish.
That combination is designed to evoke one of fall’s most recognizable treats: the caramel apple.
The drink’s popularity also goes beyond its flavor. Alani Nu says the collectible Witch’s Brew can designs have become part of the excitement surrounding its annual return, helping transform what could have been a conventional limited-time flavor into a recurring seasonal event.
What Does Alani Nu Witch’s Brew Taste Like?
Alani Nu Witch’s Brew tastes like tart green apple followed by a sweet caramel finish.
For fall 2026, Witch’s Brew will be available in two sizes:
- 12-ounce Witch’s Brew: 200 mg caffeine and 15 calories
- 8.4-ounce Witch’s Brew: 100 mg caffeine and 10 calories
Like other Alani Nu Energy drinks, Witch’s Brew contains zero sugar and is described by the company as vegan and gluten-free.
The smaller 8.4-ounce format provides another option for consumers who don’t necessarily want the 200 mg of caffeine contained in a full-size Alani Nu energy drink.
What Is the New Alani Nu Ruby Apple Flavor?
Alongside Witch’s Brew, Ruby Apple is one of Alani Nu’s new fall flavors for 2026.
Ruby Apple takes inspiration from a classic candy apple, pairing the flavor of crisp red apple with a rich caramel finish.
Although Ruby Apple and Witch’s Brew both feature apple and caramel flavors, they are intended to offer different takes on the fall combination. Witch’s Brew emphasizes tart green apple, while Ruby Apple moves toward the sweeter red candy-apple experience.
A 12-ounce can of Ruby Apple contains 200 mg of caffeine and 15 calories.
There is one catch for anyone hoping to buy Ruby Apple by itself: Alani Nu says the flavor will be available exclusively in its Potion Pack variety pack, paired with Witch’s Brew.
The Potion Pack will roll out at grocery, convenience and specialty retailers nationwide.
What Is Alani Nu Voodoo Vanilla?
Perhaps the most interesting product in the Alani Nu fall 2026 collection is Voodoo Vanilla.
Rather than describing it as a traditional energy drink, Alani Nu calls Voodoo Vanilla its first-ever “energy elixir.”
The limited-edition beverage combines sweet whipped cream and marshmallow flavors and comes in a smaller 8.4-ounce can.
Each Voodoo Vanilla contains:
- 65 mg of caffeine
- 5 calories
- 8.4 ounces per can
What makes Voodoo Vanilla different is how Alani Nu expects consumers to use it.
It can be consumed by itself, but the company also suggests using the vanilla-flavored elixir as a drink topper or adding it to another beverage for flavor and an additional caffeine boost.
That opens the door to coffee-style customization and homemade drink recipes, an area that could make Voodoo Vanilla particularly suited to social media.
Alani Nu specifically noted that its community already shares recipes and experiments with customized beverages, which helped inspire the expanded fall collection.
Consumers combining Voodoo Vanilla with coffee, energy drinks or other caffeinated beverages should keep track of their total caffeine intake.
Where Can You Buy Alani Nu Witch’s Brew in 2026?
Consumers looking for where to buy Alani Nu Witch’s Brew 2026 will have several options.
The fall collection launches on AlaniNu.com on Wednesday, August 12, at noon ET.
Following the launch, both the 12-ounce and 8.4-ounce versions of Witch’s Brew will roll out nationwide through grocery, convenience and specialty retailers.
The Potion Pack with Witch’s Brew and Ruby Apple will also receive a nationwide retail rollout.
Availability for Voodoo Vanilla will be more restricted. According to the company, Voodoo Vanilla will be sold through AlaniNu.com, Amazon and The Vitamin Shoppe while supplies last.
Because these are limited-edition fall products, availability may vary by retailer and location.
Alani Nu Continues Expanding in the Energy Drink Market
The launch comes as Alani Nu operates on a much larger scale than when Witch’s Brew first appeared in 2021.
Founded in 2018, Alani Nu developed a strong following around colorful packaging, distinctive flavors and low-calorie functional beverages, eventually becoming a significant player in the U.S. energy drink category.
In April 2025, Celsius Holdings completed its acquisition of Alani Nu in a transaction valued at $1.8 billion, including $150 million in tax assets, for a net purchase price of approximately $1.65 billion.
Shortly afterward, Alani Nu passed another major milestone. Celsius announced that Alani Nu had surpassed $1 billion in trailing 52-week retail sales for the period ending April 13, 2025.
Alani Nu’s distribution opportunities expanded again later that year. In August 2025, Celsius and PepsiCo announced an expanded strategic partnership that included moving Alani Nu into PepsiCo’s U.S. and Canadian distribution system.
Those developments give seasonal releases such as Witch’s Brew the potential to reach considerably more consumers than during the flavor’s early years.
Why Alani Nu Keeps Bringing Back Witch’s Brew
Limited-edition products can give beverage companies something that permanent flavors often cannot: a sense of urgency.
Consumers know a seasonal drink may disappear after only a few weeks or months. When a popular flavor returns every year, it can also create nostalgia and anticipation.
Alani Nu Witch’s Brew fits neatly into that strategy.
Instead of simply selling a green apple and caramel energy drink throughout the year, Alani Nu has connected Witch’s Brew with fall traditions, Halloween-inspired imagery and collectible packaging.
The 2026 expansion takes that idea further.
Rather than relying entirely on one returning flavor, Alani Nu is effectively creating a fall energy drink collection around Witch’s Brew. Ruby Apple provides another interpretation of a classic autumn treat, while Voodoo Vanilla introduces a format consumers can potentially incorporate into customized coffees and other beverages.
Are Alani Nu Energy Drinks Sugar-Free?
According to Alani Nu, its energy drinks are zero sugar, vegan and gluten-free.
However, their caffeine content varies substantially depending on the product and size.
For the fall 2026 lineup, a 12-ounce Witch’s Brew or Ruby Apple contains 200 mg of caffeine, the smaller Witch’s Brew contains 100 mg, and Voodoo Vanilla contains 65 mg.
Alani Nu states that its energy drinks are not recommended for children under 18, people sensitive to caffeine, or women who are pregnant or nursing.
Alani Nu Fall Flavors 2026: What to Know
For shoppers searching for new Alani Nu flavors in 2026, the fall collection offers three distinctly seasonal choices.
Witch’s Brew returns with its familiar tart green apple and caramel flavor. Ruby Apple offers a sweeter candy apple-inspired combination of red apple and caramel. Voodoo Vanilla goes in a different direction with whipped cream and marshmallow flavors packaged as the company’s first energy elixir.
All three are scheduled to arrive beginning August 12, 2026.
The bigger story, however, is what Alani Nu is doing with Witch’s Brew itself. Five years after the flavor debuted, the company is expanding the annual release from one returning energy drink into a broader seasonal collection.
For Witch’s Brew fans, that means the familiar caramel-apple energy drink is coming back. For Alani Nu, it means one of the brand’s most recognizable limited-edition flavors could be evolving into a much larger annual fall franchise.
Sources: Business Wire — Alani Nu Fall 2026 Announcement | Celsius Holdings — Alani Nu Acquisition | Celsius Holdings — Alani Nu Surpasses $1 Billion in Retail Sales | Celsius Holdings and PepsiCo Distribution Partnership
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