Barron Trump’s New Beverage Startup Reveals First Flavors Ahead of May Launch
New Yerba Mate Drink Brand Led by Young Entrepreneurs Prepares for Launch
A recently formed beverage company based in Palm Beach, Florida, has announced its first two product flavors ahead of an online launch scheduled for May 2026. The startup, which lists the youngest son, Barron Trump of the current U.S. president Donald Trump as a company director, will offer its yerba mate drinks in 12-can packs.
First product details
According to a post on a professional networking platform earlier this month, the brand’s debut variety will be Pineapple + Coconut. Short videos shared by the company show light blue cans with bold lettering and a sun graphic in orange and yellow moving through a production line, as well as packaging for the 12-pack box.
Background on the business
The venture, named SOLLOS Yerba Mate, was incorporated in Florida and Delaware. Public filings from late January indicate the company raised $1 million through a private placement. The filings name five individuals as executive officers and board members, including the 19-year-old student at New York University’s Stern School of Business.
Other listed officers are described as college students or recent classmates from a private high school in Palm Beach. One of them postponed his final university semester to focus on the project, which he said had been in development for eight months.
The brand’s name combines “SOL” (Spanish for sun) and “LOS” (spelled backward), meant to represent the full daily cycle of the sun. The company says its identity is built around life in the Sunshine State.
Industry context
Yerba mate is a caffeinated herbal tea traditionally consumed in South America, especially in Argentina, Uruguay, and Brazil. It is made from the leaves of the Ilex paraguariensis plant and contains caffeine, theobromine, and antioxidants. In recent years, ready-to-drink yerba mate products have gained popularity in the U.S. as an alternative to coffee and energy drinks, often marketed as a cleaner, more sustained energy source.
Several independent brands have entered this space, competing with larger beverage companies. New entrants typically emphasize natural ingredients, functional benefits, and lifestyle branding. The market for functional beverages—drinks positioned as providing health or performance benefits—has grown steadily, attracting both established players and startups.
Launch plan
The company intends to sell its products directly to consumers through its own website beginning in May 2026. No retail distribution partners have been announced at this stage.
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