Juicy Note of a Flavor: What the Society of Flavor Chemists Wants Flavorists to Know

Here's a comprehensive guide to the "juicy note" in flavor — one of the most sought-after and technically tricky qualities a flavorist works with.

What is a "Juicy Note"?

Imagine biting into a ripe peach or a fresh strawberry. Before you even fully chew, your mouth floods with a bright, wet, almost effervescent sensation — that's the juicy note. It's the sensory illusion of freshness, moisture, and fruit-forward vibrancy. It's not a single compound; it's a chord of molecules working together to create that impression.