R2H Flavor Technology — Company Profile

Company overview

R2H Flavor Technology manufactures natural hardwood smoke and BBQ grill flavors for the food industry. Founded in 2016 by smoke flavor industry veterans, the privately held company produces in Manitowoc, Wisconsin, and supplies food manufacturers across North America, Europe, Asia and Latin America.

At a glance


Founded

2016

Headquarters and production

Manitowoc, Wisconsin, USA

Ownership

Privately held

Facility

50,000+ sq ft plant in the Manitowoc Industrial Park

Products

Natural hardwood smoke flavors in liquid, oil and powder forms, plus BBQ grill flavors

Food safety

SQF Level 3 certified

Certifications

Kosher, Halal, Natural, Vegetarian

R2H is a right-sized, nimble organization built on world-class food safety, quality systems and manufacturing. It can supply a significant share of the world's natural hardwood smoke market while giving every customer close, personal attention.

Products and technology

R2H offers natural smoke flavor in every major delivery format, made from a range of hardwoods, along with grill flavors and hands-on technical support.

Product line

Format

Description and uses

Aqueous and atomization smoke

Liquid (water-based)

Concentrated smoked water made from hickory, oak and/or maple sawdust in a batch process that brings traditional vaporous smoke into direct contact with water. Ideal for brines and smokehouse atomization; complies with EU flavouring regulation EC 1334/2008.

Smoked oils

Oil-soluble liquid

Smoke flavor carried in edible oil for sauces, dressings, marinades and other fat-based applications.

Dry smoke powder

Powder

Smoke flavor on a dry carrier for seasonings, rubs and snack coatings.

Wood-specific smokes

Various

Apple wood, maple wood and European beech smoke, alongside hickory and oak.

Toasted wood extracts

Liquid

Warm toasted-wood flavor notes.

BBQ grill flavors

Oil-based

Natural grill flavor made from sunflower oil; EU compliant.

Technical services

Service

Samples, flavor matching and application support.

How it's made. Every R2H smoke flavor starts with hardwood sawdust that is automatically monitored for particle size and moisture, for consistent results batch after batch. High-output condensed smoke lines produce as much finished product as a facility with more than twice the equipment. A closed-loop system captures process by-products and reuses their heat to dry sawdust, and automation is built in wherever possible for a safer workplace and a more consistent product.

Industries served

R2H partners with food manufacturers of every size, at home and around the world.

  • Meat and poultry processing. Liquid smoke for brines, drenching and atomization delivers authentic smoked flavor and color with the consistency and efficiency of a modern process. R2H exhibited at IFFA 2025 in Frankfurt, the leading trade fair for the meat and protein industry.
  • Sauces, seasonings and snacks. Smoked oils, smoke powders and grill flavors bring real fire-cooked character to BBQ sauces, rubs, marinades and snack coatings.
  • Pet food. Natural smoke flavors that add appeal as palatants in pet food and treats.
  • Global reach. Customers across North America, Western and Eastern Europe, Asia, and Central and South America are served from Wisconsin, supported by R2H'sinternational partner network.

Background

R2H was founded by Jeff and Julie Rozum, who spent 35 years at the former leader in the smoke flavor industry. When a corporate buyout changed that company, they saw the opportunity to start something new: new equipment, new ideas, new products. With the backing of Fortifi Bank, they built a modern smoke flavor plant in Manitowoc, Wisconsin, and today the R2H team brings more than 75 years of combined experience to every product.

Leadership

Role

Jeff Rozum

President and co-owner

Julie Rozum

Director of Technology and co-owner



Year

Milestone

2019

Earned a perfect 100/100 score with an Excellence rating on its SQF Level 3 audit (press release)

2018

Received a special Insight Innovation Award for entrepreneurial grit (read the story)

2016

R2H Flavor Technology founded in Manitowoc, Wisconsin

Why R2H

R2H's goal is to be the best natural smoke flavor supplier, not the biggest. Here is what customers can count on:

  • Deep expertise. More than 75 years of combined experience in developing and producing smoke flavors.
  • A modern, efficient plant. Purpose-built equipment and automated raw-material monitoring deliver consistent quality in every batch.
  • Proven food safety. SQF Level 3 certified, with a perfect score on its 2019 audit.
  • Responsible manufacturing. Closed-loop heat recovery, reduced emissions and full compliance with Wisconsin DNR regulations. R2H's owners and employees live in the community where they work, and protecting it is a core value.
  • A true partner. Samples, custom flavor matching and technical services from a team that listens and responds quickly.

Contact R2H

Need a sample, flavor matching or more information? The R2H team will get back to you right away.

Contact

Details

Address

6260 Vits Drive, Manitowoc, WI 54220, USA

Phone

+1 920-901-9051

Email

sales@r2hflavortech.com

Website

r2hflavortech.com

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