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flavorist.com

The community center where flavor pros—flavorists, application specialists, scientists, technologists, sales and marketing managers, regulatory experts, buyers, suppliers, even consumers—meet.

For Flavorists, Beverage Developers, and Brand Managers: What Dunkin's Glamberry, BlushPop, and Sunzest Reveal About the Future of Beverage Innovation, Consumer Psychology, and Flavor Branding
Members only

For Flavorists, Beverage Developers, and Brand Managers: What Dunkin's Glamberry, BlushPop, and Sunzest Reveal About the Future of Beverage Innovation, Consumer Psychology, and Flavor Branding

Dunkin's Flavor Revolution 2026 How Glamberry, BlushPop, and Sunzest Reveal the Future of Beverage Innovation, Consumer Psychology, and Flavor Design Executive Summary In March 2026, Dunkin introduced six varieties of its new Dunkin' Zero zero-sugar energy platform. Among them, three flavors immediately stood out because of
6 min read
Horchata Flavor Surges in Search Interest: Why This Classic Latin Beverage Flavor Is Becoming a Major Food & Beverage Trend in 2026
Trends

Horchata Flavor Surges in Search Interest: Why This Classic Latin Beverage Flavor Is Becoming a Major Food & Beverage Trend in 2026

Search interest in horchata flavor has risen sharply in recent hours, reflecting a broader trend that has been building throughout 2026: the transformation of horchata from a traditional Latin American beverage into a mainstream flavor platform for coffee, frozen drinks, desserts, dairy products, and innovative foodservice concepts. Recent product launches,
4 min read
Mesquite Flavor Surges in Search Interest: Why Consumers and the Food Industry Are Rediscovering America’s Boldest Smoke Flavor
Trends

Mesquite Flavor Surges in Search Interest: Why Consumers and the Food Industry Are Rediscovering America’s Boldest Smoke Flavor

Search interest in mesquite flavor has risen sharply over the past several hours, reflecting growing consumer curiosity about one of the most distinctive flavor profiles in barbecue, snacks, seasonings, beverages, and restaurant menus. While search spikes often begin with consumers asking simple questions such as “What does mesquite flavor taste
3 min read
Fermentation in Flavor Formulation: Chemistry, Process Control, and Shelf-Life Impact
Processes

Fermentation in Flavor Formulation: Chemistry, Process Control, and Shelf-Life Impact

Fermentation is a microbial or microbiological transformation process in which microorganisms such as yeast strain Saccharomyces Cerevisias, which is typically used to make beer, convert substrates (primarily sugars, amino acids, and lipids) into chemical compounds (considered natural) including flavor-active compounds such as alcohols, acids, esters, aldehydes, and sulfur compounds.
8 min read
Technical Guide: Building MSG-Free Umami Flavor Enhancer Systems
Members only
Formulation

Technical Guide: Building MSG-Free Umami Flavor Enhancer Systems

For a flavorist, an umami flavor enhancer is not a single ingredient. It is a system that increases: * Savory depth * Mouthfulness * Brothy character * Lingering flavor * Protein perception * Salt enhancement * Fat enhancement * Flavor continuity Without MSG, the challenge becomes creating umami through natural glutamate sources, nucleotides, kokumi materials, sulfur chemistry, fermentation
3 min read
United States Pharmacopeia (USP) — What it is and why it matters in the flavor industry
Members only
Organizations

United States Pharmacopeia (USP) — What it is and why it matters in the flavor industry

1) What USP stands for (and what it actually is) The United States Pharmacopeia (USP) is a nonprofit scientific organization that sets public quality standards for: * Pharmaceuticals (drug substances & products) * Food ingredients * Dietary supplements * Excipients (functional materials used in formulations) These standards are compiled in two core publications: * USP–
4 min read